LEGO | ADIDAS

TRADESHOWS

Home/PROJECTS/LEGO | ADIDAS

PROJECT DETAILS

CLIENT: LEGO

DATE: November 2021

CATEGORY: DESIGN, DEVELOPMENT, PHOTO

LOCATION: Long Beach, CA

Opportunity

Lego | Adidas wanted to show off their Superstar Lego collaboration at Complex Con 2021. One of the biggest shoe conventions in America.

Experience

3RD AVE built, and helped to execute the LEGO booth at Complex Con Long Beach with Jack Morton Worldwide. The space featured hanging banners, custom creator’s signage, display cases for two 3D Lego Superstars, and a stage that mimics a shoe box to hold a 1400 lbs giant Lego Superstar shoe.

Result

The booth lived on the show floor for 2 days and was viewed by over 15,000 consumers. The booth garnered media and celebrity attention.

PROJECT TOUCHPOINTS