LEGO DOTS AT THE GROVE

EXPERIENTIAL

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PROJECT DETAILS

CLIENT: Jack Morton & LEGO

DATE: August 2022

CATEGORY: DESIGN, DEVELOPMENT, PHOTO

LOCATION: The Grove, Los Angeles, CA

Opportunity

Lego | Jack Morton tasked 3rd Ave to build out a kid’s creative dream! Take elements from the new Lego DOTS line and turn it into real life.

Experience

3RD AVE built, produced and executed 3 larger than life structures to live for 4 days at The Grove in Los Angeles, CA. Each pod was connected on a raised platform that highlighted 3 different personality types. A touch screen kiosk asked you a series of questions which led you to experience your specific pod.

Result

Local media coverage, over 1000+ physical visits a day and lots of memorable moments!

PROJECT TOUCHPOINTS